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Lou Pickney's 2025 NFL Mock Draft

Variety Hits Mailbag

July 25, 2005

From: Robert Shroll
To: LouPickney@gmail.com
Date: Jul 25, 2005 12:11 AM
Subject: 105.1 MIKE FM (Lompoc, CA)
Lou
A 'sem-retired' #1 Grand Rapids, MI radio guy living 4 miles from Neverland (now there's a combination) in Califronia.
I can pick up Mapletons' 105.1 MIKE FM (Lompoc, CA licensed) - amazingly - I enjoy it. Radio has gone through so many changes... and as you said.. These things happen.
April 1st is the best date.. because they flipped the same weekend that 103.3 KRUZ flipped to Hip-Hop (a disappointment for such a powerful signal). KRUZ then moved down the dial to lesser power 97.5. The oldies in Santa Barbara also fell victim that weekend as a result.

Robert "Radar" Shroll

Lou: It is interesting to me how many people from different demographic groups enjoy the Variety Hits format, sometimes in spite of their own expectations. The fact that it appeals to so many people is part of the magic, since that leads to it being put on many car pre-sets and, consequently, it coming up in a wide array of Arbitron diaries. Even if the TSL is low, the cume is high enough that stations are finding wide success with it.